Amazon Case Studies · Real Account Results

Case · PPC Profitability

~15%blended TACOS

Problem: Ad spend was carrying the revenue, and profit was leaking with every scale-up.
Action: Split ranking campaigns from profit campaigns using search-term data, and pushed high-converting terms into the listings themselves.
Result: ACOS steady near 35%, blended TACOS down to roughly 15% across the portfolio.

TACOS ~15%ACOS ~35%$22K-24K/mo spend

Case · Product Quality Control

<10%of label claims verified

Problem: A complex supplement was ready to scale on the manufacturer's word alone.
Action: Commissioned independent Eurofins testing to verify formulation against label claims.
Result: Most declared ingredients were absent or under 10% of claim. The batch was stopped before a single unit shipped.

<10% of label claimsEurofins testingLaunch stopped in time

Case · Organic Ranking

Page 1organic, multiple long-tails

Problem: Sales stopped the moment ad spend paused.
Action: Harvested high-intent long-tails from PPC search-term data, cross-referenced with Helium 10, then rewrote titles, bullets and backend terms.
Result: First-page organic on multiple long-tails, rising organic sales, falling TACOS.

First-page organicFalling TACOSHelium 10 research

Case · Compliance & Reinstatement

$0spent on re-testing

Problem: Amazon rejected the Certificate of Analysis and suppressed a revenue ASIN.
Action: Coordinated directly between the manufacturer and an Amazon-recommended laboratory, guiding the lab to submit documentation in the exact format Amazon required.
Result: Listing reinstated with no fresh round of testing, and the root cause resolved.

Listing reinstatedNo re-testing costRoot cause fixed

Case · Listing Conversion Strategy

6-stepimage system

Problem: Creative showed features instead of answering the buying decision.
Action: Mapped the image sequence from primary motivation through differentiators, objections, explanation, proof and expected outcome, then extended it into A+ Content.
Result: A repeatable creative system built on compliant evidence rather than claims.

6-step image systemA+ ContentEvidence over claims

Case · EU Listing Compliance

DE + EUmarketplaces cleared

Problem: Normal-sounding US marketing language is a compliance risk on EU marketplaces.
Action: Reworked titles, bullets, images and terminology to remove medical, disease, digestive, immune and therapeutic implications.
Result: Compliant listings that kept their commercially useful positioning.

German complianceEPR / LUCIDPositioning preserved

Proof, not promises