Process
Audit first, then execute in impact order.
No guesswork, no generic playbook. The account is diagnosed as a business, opportunities are ranked by expected financial impact, and the fixes ship at the source.
Most agencies jump straight to PPC tweaks. I run a business-first audit, because a listing suppression, a broken variation, or a compliance flag will beat any bid optimization to the bottom line.
Audit the whole business first: visibility, indexing, CTR, conversion, pricing, reviews, inventory, Buy Box, compliance, catalog structure.
Rank every opportunity by expected financial impact, not by which lever is easiest to pull. Vanity metrics get de-emphasized.
Ship the fix at the source: flat file corrections, compliance documentation, campaign restructuring, catalog cleanup, Brand Registry cases pushed until root cause is resolved.
Clear, high-signal updates. What moved, why it moved, what's next. You get recommendations, not homework.
Deep review of listings, catalog, PPC structure, compliance status, Buy Box, inventory health, and Brand Registry, delivered as a written report with severity rankings.
A ranked action plan by expected financial impact. You see exactly what I'll fix first, why, and what it should move.
Highest-impact items shipped: flat-file corrections, compliance cleanups, PPC restructures, Brand Registry cases opened. You see momentum before the month ends.
I take 1 to 2 long-term partners at a time. A 30-minute discovery call is the fastest way to find out if we are a fit.